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Interactive keyword/Map Sales Tool for Location based physical sales - need better name

Band Q

INDUSTRY

MARKETING

Type

SAAS

Overview & Challenges

Our client specialized in selling high-end cosmetic machinery to clinics, with a sales process that required sales representatives to visit clinics directly. The client sought to improve the effectiveness and success rate of these sales visits by providing real-time, relevant data and statistics to potential buyers. The goal was to show buyers how many people in their area were searching for related products or procedures online, and to project potential profits from these searches if they purchased the machinery.

Our Solution

We delivered a comprehensive solution in two parts: an admin portal and a sales representative portal. This system was designed to enhance the sales process by providing critical data and insights during sales visits, thereby increasing the confidence of potential buyers.
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Key Features and Benefits

Client and User Management:

Allowed admins to manage client lists, their locations, and sales representatives.

Service and Keyword Management:

Enabled configuration of different services and products, associating them with relevant keywords for accurate data tracking.

Map Integration:

Provided an interactive map for sales representatives to visualize data related to customer searches in the area.

Google Keyword Integration:

Extracted keyword statistics from Google to provide accurate counts of customer searches and demographics for each location.

Demographics Categorization:

Analyzed and categorized demographic data to support targeted sales pitches.

Automated Scraping Service:

Continuously gathered and updated keyword statistics and demographics information.

Interactive Profit Calculations Widget:

Allowed sales reps to show potential buyers the estimated profits based on local customer searches and adjustable sales rates.

Technologies Used

React

AWS

Node JS

Open AI

My SQL

Implementation & Results

Our team utilized advanced technologies to build a scalable and efficient system tailored to the client’s needs. The solution included a backend service to extract necessary keyword statistics from Google, providing accurate counts and demographics for customer searches in each location.

Impact

Enhanced Sales Effectiveness:

Significantly improved the success rate of sales by providing reps with real-time, data-driven insights during client visits.

Increased Confidence:

Empowered potential buyers with relevant statistics and profit projections, increasing their confidence in making a purchase.

Scalability:

Designed as a SaaS application for potential future sales to other clients, ensuring long-term value and flexibility.

Conclusion

The project successfully transformed the client’s sales process by integrating real-time data and analytics, significantly boosting sales effectiveness and providing a scalable solution for future growth.
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20+ years

in Software Business

10+ years

Serving Clients

top- rated business solution

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Calnetic Inc.

430 404 6th Av Sw, Calgary AB, Canada,T2P OR9 +1-844-234-6756 | info@calnetic.com

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