AI Driven Market Research

Research Goat

INDUSTRY

MARKETING

Type

SAAS

Overview & Challenges

Our client in the market research industry faced a significant challenge: the absence of an AI-based online platform to facilitate market research interviews and provide easy analysis. They needed a solution to create projects on any topic, conduct interviews up to 90 minutes long, and analyze the results efficiently.

Our Solution

We developed a comprehensive online platform designed to revolutionize the market research process. This solution allows users to create projects and send them to participants for video and audio interviews. Leveraging AI, the platform provides an interactive and personalized interview experience and delivers detailed analysis and insights post-interview.

Key Features and Benefits

Interactive Interview Engine:

Enables seamless video and audio communication for engaging interviews, enhancing user interaction and data quality.

AI Analysis:

Utilizes advanced AI to deliver detailed insights and analysis of individual responses and overall project data, reducing manual effort and increasing accuracy.

AI Chatbot and Knowledgebase:

Provides real-time interaction and a robust repository for information storage and retrieval, allowing users to quickly find and use relevant data.

Project Creation and Management:

Offers an intuitive interface for users to create and manage research projects effortlessly, streamlining the setup process and reducing preparation time.

Automated Data Processes and Notifications:

Ensures that users receive timely updates and notifications, improving workflow efficiency and keeping users informed.

Secure Data Handling:

Implements robust security measures to protect sensitive data, ensuring compliance with industry standards and building user trust.

Technologies Used

Azure AI

React

Node

Postgres

Open AI

WordPress

Implementation & Results

Our team successfully integrated advanced AI and real-time data processing to automate and enhance the market research process. Despite challenges in real-time communication and data security, the platform met all client requirements and significantly improved the efficiency and accuracy of market research.

Impact

Efficiency:

Reduced the time and cost of conducting and analyzing interviews by 50%, allowing for more projects to be completed in less time.

Engagement:

Increased participant engagement by 30%, leading to richer data and more reliable research outcomes.

Insightfulness:

Enhanced the accuracy and depth of analysis, providing valuable insights for market research projects, helping clients make better-informed decisions.

Conclusion

The project successfully streamlined the market research process, combining innovation with efficiency to meet the client’s needs effectively.